Marketing Mailtraq

Whilst Mailtraq is a single program, it contains a large number of modules and functions to enable it to solve diverse Internet connectivity problems. It is a classic multi-purpose tool.

The role of a Mailtraq reseller is to match a customer’s problem with the appropriate solution with Mailtraq, in association with any additional hardware, software and services.

Of course the headline function that lends its name to Mailtraq is email handling. Most organizations need to communicate via email, and Mailtraq offers an extremely flexible, easy to use, and cost-effective solution to this problem. Many resellers concentrate entirely on promoting Mailtraq’s email functionality to make the initial sale, safe in the knowledge that when the customer’s requirements evolve Mailtraq will be ready for the challenge.

Whilst Mailtraq has been designed to handle all types of scenario and customer, most resellers specialize in a particular niche. Accordingly many of the approaches outlined here will not be appropriate for your particular sales strategy – but hopefully some will.